Antonin continued, pouring his resources into education and quality control. Since CBD was new, he needed to explain why it was compliant with the law, how to use it, and what quality standards should be applied. To help develop a sustainable CBD industry, he co-founded two trade organisations: ACTIVE for all of Europe and the Syndicat du Chanvre in France.
It paid off; Harmony products are now sold in 3200 retail locations spread across 42 countries, and the company is one of Europe’s leading CBD brands, according to the Brightfield Research Group. Even with an expanding business, Antonin’s dedication to the well-being of Harmony’s customers hasn’t wavered. As one of the earliest advocates of independent lab testing for every CBD batch, he leads the way on quality control and consumer transparency in the CBD industry.
This commitment culminated in a huge victory in 2020 in the Court of Justice of the European Union, where CBD was declassified as a narcotic in France. Antonin was instrumental in bringing about this change.
This long-standing history in a young industry explains Harmony’s continued dedication to science and nature, creating innovative products rich in cannabinoids and terpenes that benefit people in need of effective wellness solutions.